1st March - 3rd March 2011 - including Informtation on the Italain Futurists, Russian Constructivism, The New York School, Art Deco, New Wave and David Carson

Reflective Practice
In today's lesson I handed my 1st draft of the presentation, Neil informed me that it would be essential for me to improve on the presentation, I was told that I needed to include more imagery to help reference the facts I was including in the presentation.

Creativity and Social Context
Today I presented my PowerPoint presentation on the Italian Futurists, for me presenting PowerPoint's or case studies to a group of people is always a nervous time, but I feel I have progressed largely since starting this course. On many occasions I have been given short notice, e.g. presenting a group critique of my work to the group, I feel having the short notice enforced on me has help me develop my presentational skill, as I have had less time to worry it. I also submitted my first draft of the case study, I think submitting this first draft has enhanced my skills of compiling a case study and has also changed my perception of how a case study at degree level should be. On reflection the ways of improvement I was given needed small attention, the improvement measures I needed to take were to improve spelling and largely to place the case study in chronological order.


Art Deco
1920's - 1940's
Art  Deco started around 1920. It represented the rapid modernization of the world. It was used in fashion in the united states and in Europe. The name for Art Deco derived from the 1925 'Expositon Internationale des Arts Decoratifs Industriels et Modernes' held in Paris. It was named Art Deco because of the decorations used in the festival,(Arts Decorafits)
Art Deco was only used in art as a poster but its design was also used in architecture, furniture,fashion and car designs.


Leading artists of this movement were:
A.M. Cassandra, Rolan Ansieau, Sonia Delaunay, Tamara de Lempicka, Edward McKnight Kauffer, Koloman Moser, Aleksandra Ekster and Robin Howlett.


Leading architects were:
William Van Alen, Joseph Strauss, Irving Morrow, Charles Ellis, John Eberson and Albert Khan.
Recongnizable Art Deco fonts can be found on www.fontspace.com/category/art+deco


I don't think that the designers and artists of the Art Deco movement will influence me in my future work, I also feel that I am not as closely linked to this movement as I am to other past art movements.

David Carson and New Wave.
Wolfgang Weingart was one of the most influencial designers to make a journey into the New Wave movement. He envisioned a more experimental and expressive style of typography.
The three main disciples Weingart admired when he started practicing New Wave were Dan Friedman, April Greiman and Willi Kunz. Their work was so admired and imitated that it was the basis of the "New Wave" typography in the 1970's and 1980's. The Characteristics of this anti-movement were letter spaced Sans Serif type, stair-step rules, diagonal type, dynamic use of space, the use of weight changes or italics within words and reversed type.

David Carson is an American graphic designer who is best known for his unique magazine designs and use of experiemtanl tyogrpahy. Carson spent his early adulthood as a professional surfer and attained a standing in the world surfing chamionships while he worked as a high school teacher in California.

David Carson and his work have been recognized world wide and featured in over 180 magazines and newspaper articles. His work has proved popular with a number of people such as feautures in the Newsweek magazine where David has produced many designs.

David Carson

David Carson completed a substantial amount of work during his career along with Neville Brody, I feel that I can certainly relate and create links with my current and past work. When I design type I prefer it to be placed conventionally and I thought that this was the only way could work, but recently when I have looked at the work of Brody and Carson I feel that laying type out expressivly can make a design effective, the artwork "don't mistake legibility for communication" by David Carson is a good example of this.

The New York School 1950's - 1970's.


Key words.
Bubbly, Hand Drawn typefaces.
Psychedelic. 
Bright colours.
Wavy lined posters.
Festivals. 
Electric guitar amps and louder sounds.


Work during this time included: branding and corporate idenity and work for Coco Cola.


The wavy lines and bright psychedelic colours did not appeal to me. I my current work is not linked to the movement and I do not think my future work will be inspired from this movement.  

Professional and Contextual Studies 1
Being a Sole Trader.

Free lance - makes you personally liable for any debts.

A partnership - two or more sole trader working together.

Limited liability partnership or company

- As a partnership or company debt is limited to the company.
- fees are charged to establish a company or to register a trading name.

Franchises

- A license to an existing business.

Setting up the finance to be a sole trader.

- 6 months finance is usual but not legal.

Contracts

- Pre arranged contracts to guarantee work.

Funding.

- grants, loans, private investments.

- overdraft facility.

- charge a percentage upfront.

Tax issues.

- sole traders, partnerships and LLPs only charge tax on profits.
- equipment, costs, rent, phones and office costs are deducted from tax.
- Tax return is completed by 1st April each year of trading.
- you must register within 3 months of a fine will be charged.

Corporation Tax

- charged to limited companies on profits.
- if your business earns more than £64,000 then you have to register for vat.


Before becoming a sole trader.

- build a base of clients whilst working.
- attend conference or network events.
- join a agency.
- start a blog or web based marketing website.

Advantages.

- freedom.
- creative control.
- pure profit.

Disadvantages.

- stress.
- hours of work you do.
- marketing.
- chasing pay.
- deadlines.
- life/work balance.
- isolation.
- liability.