Today I handed in a second draft of the Swiss Design presentation, I was told yet again I would need to improve the presentation. I needed to include more recent examples of the Sans Serif typeface set in the flush-left and right rigged text formation and the use of the grid system.
After being consulted about this I went to the library and found a book(Contemporary Swiss Graphic Design) with a varied variety of good example of both the grid system and the San Serif typeface set in the flush-left and right rigged text formation.
Creativity and Social Context
Now all the minor adjustments are complete for the Italian Futurist essay, I now need to work on linking the essay more to the social conditions that effected the Italian Futurist movement. For this I have decided to investigate into whether the Futurists had a major impact on printing techniques during the 1920's - 1940's, I came to this conclusion from analyzing a design for a visiting card by Fortunato Depero. In this artwork Depero had precisioned the type in an expressive manner as opposed to the conventional way, I believed this may have been the result of new printing process at that period.
Today was set aside for finishing the final refinements for the YCN brief, below I have attached two different screen shots of my designs for the energy drink poster. The idea of these came from the world war two propaganda posters 'keep calm and carry on' The first design is one of my first visuals using the 'no brainer' type that Boost wanted me to use, I didn't like the wording in this design as I felt it didn't portray the message Boost wanted to convey to their new target market I also didn't like the typeface used.
In design two I have taken more time to make the visual appear more like the 'keep calm and carry on' posters seen in my research folder, I changed the wording which is more coherent with Boosts message and I have also strayed away from the typeface Boost stipulated, instead I have used the Helvetica.
I undertand if a client askes for a certain typeface you should use it, but I feel it does no harm in designing an alternative for them to anaylise.
Today I finished my screen prints and started the collograph, examples of both of these can be found in my type brief folder. I think the collograph printing technique is a good technique to know but I dont think I will be using it in my current type brief. The process itself is time consuming and the effects of the final outcome can be unreliable.
No comments:
Post a Comment